Indian Festival Campaign Calendar
Plan your marketing campaigns around India's biggest festivals. Get dates, platform tips, and campaign ideas for 20+ festivals.
January
Republic Day
January 26
Campaign Ideas
- Patriotic-themed content with tricolor branding
- Special Republic Day sale or discount offers
- User-generated content campaign: 'What India means to you'
February
Valentine's Week
February 7–14
Campaign Ideas
- Gift guide content and bundle offers
- Run couple-themed UGC contests
- WhatsApp broadcast with personalized offers
March
Holi
March (varies)
Campaign Ideas
- Colorful Reels with trending Holi songs
- Product color variants or limited editions
- Influencer collab with Holi celebration content
IPL Season
March–May
Campaign Ideas
- Real-time marketing during matches
- Cricket-themed creatives and memes
- Fantasy league tie-ups and contests
April
Ugadi / Gudi Padwa
March/April (varies)
Campaign Ideas
- Regional language creatives for South/West India
- New Year offers — 'New Beginnings' theme
- Target Maharashtra, Karnataka, AP, Telangana audiences
Eid ul-Fitr
Varies (after Ramadan)
Campaign Ideas
- Inclusive festive creatives with Eid greetings
- Fashion and gifting campaigns
- WhatsApp catalog updates with Eid specials
May
Mother's Day
May (2nd Sunday)
Campaign Ideas
- Emotional storytelling Reels
- Gift guides and special discount codes
- User-generated: share a photo with mom
June
Father's Day
June (3rd Sunday)
Campaign Ideas
- Father-themed content and giveaways
- Bundle deals on electronics/gadgets
- LinkedIn: celebrate working dads
August
Independence Day
August 15
Campaign Ideas
- Patriotic brand identity content
- Freedom sale campaigns
- 'Made in India' product spotlights
Raksha Bandhan
August (varies)
Campaign Ideas
- Sibling-themed content and gift sets
- WhatsApp broadcast with rakhi offers
- Send-a-rakhi delivery campaigns
September
Ganesh Chaturthi
August/September (varies)
Campaign Ideas
- Modak recipes and eco-friendly Ganpati content
- Mumbai-centric campaigns and reels
- Pandal sponsorships and live streaming
Onam
August/September (varies)
Campaign Ideas
- Kerala-specific creatives in Malayalam
- Onam sadya-themed food content
- Target Kerala audience with regional ads
October
Navratri / Durga Puja
September/October (varies)
Campaign Ideas
- 9-day content series matching Navratri colors
- Garba night sponsorships and contests
- Fashion and ethnic wear campaigns
Dussehra
October (varies)
Campaign Ideas
- 'Victory of Good' themed brand storytelling
- Dussehra sale events
- Interactive polls and quizzes about mythology
November
Diwali
October/November (varies)
Campaign Ideas
- Biggest sale season — start campaigns 2 weeks early
- Gift hamper and corporate gifting campaigns
- Diwali-themed product photography and Reels
- WhatsApp broadcast with festive catalog
Black Friday / Cyber Monday
November (last week)
Campaign Ideas
- Flash sale campaigns with countdown timers
- Cart abandonment emails with BFCM discounts
- Retargeting ads for past website visitors
December
Christmas
December 25
Campaign Ideas
- Holiday-themed brand content
- Year-end offers and gift guides
- Secret Santa campaigns and giveaways
New Year's Eve
December 31
Campaign Ideas
- Year-in-review content and brand wrap-up
- New Year's resolution campaigns
- Early bird offers for January
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