Indian Festival Campaign Calendar

Plan your marketing campaigns around India's biggest festivals. Get dates, platform tips, and campaign ideas for 20+ festivals.

January

🇮🇳

Republic Day

January 26

National
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Campaign Ideas

  • Patriotic-themed content with tricolor branding
  • Special Republic Day sale or discount offers
  • User-generated content campaign: 'What India means to you'

February

❤️

Valentine's Week

February 7–14

Seasonal
InstagramWhatsAppFacebook

Campaign Ideas

  • Gift guide content and bundle offers
  • Run couple-themed UGC contests
  • WhatsApp broadcast with personalized offers

March

🎨

Holi

March (varies)

Religious
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Campaign Ideas

  • Colorful Reels with trending Holi songs
  • Product color variants or limited editions
  • Influencer collab with Holi celebration content
🏏

IPL Season

March–May

Seasonal
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Campaign Ideas

  • Real-time marketing during matches
  • Cricket-themed creatives and memes
  • Fantasy league tie-ups and contests

April

🌸

Ugadi / Gudi Padwa

March/April (varies)

Cultural
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Campaign Ideas

  • Regional language creatives for South/West India
  • New Year offers — 'New Beginnings' theme
  • Target Maharashtra, Karnataka, AP, Telangana audiences
🌙

Eid ul-Fitr

Varies (after Ramadan)

Religious
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Campaign Ideas

  • Inclusive festive creatives with Eid greetings
  • Fashion and gifting campaigns
  • WhatsApp catalog updates with Eid specials

May

💐

Mother's Day

May (2nd Sunday)

Seasonal
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Campaign Ideas

  • Emotional storytelling Reels
  • Gift guides and special discount codes
  • User-generated: share a photo with mom

June

👨

Father's Day

June (3rd Sunday)

Seasonal
InstagramFacebookLinkedIn

Campaign Ideas

  • Father-themed content and giveaways
  • Bundle deals on electronics/gadgets
  • LinkedIn: celebrate working dads

August

🇮🇳

Independence Day

August 15

National
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Campaign Ideas

  • Patriotic brand identity content
  • Freedom sale campaigns
  • 'Made in India' product spotlights
🪢

Raksha Bandhan

August (varies)

Religious
InstagramWhatsAppFacebook

Campaign Ideas

  • Sibling-themed content and gift sets
  • WhatsApp broadcast with rakhi offers
  • Send-a-rakhi delivery campaigns

September

🐘

Ganesh Chaturthi

August/September (varies)

Religious
InstagramYouTubeFacebook

Campaign Ideas

  • Modak recipes and eco-friendly Ganpati content
  • Mumbai-centric campaigns and reels
  • Pandal sponsorships and live streaming
🌺

Onam

August/September (varies)

Cultural
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Campaign Ideas

  • Kerala-specific creatives in Malayalam
  • Onam sadya-themed food content
  • Target Kerala audience with regional ads

October

🪔

Navratri / Durga Puja

September/October (varies)

Religious
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Campaign Ideas

  • 9-day content series matching Navratri colors
  • Garba night sponsorships and contests
  • Fashion and ethnic wear campaigns
🏹

Dussehra

October (varies)

Religious
InstagramTwitterFacebook

Campaign Ideas

  • 'Victory of Good' themed brand storytelling
  • Dussehra sale events
  • Interactive polls and quizzes about mythology

November

🪔

Diwali

October/November (varies)

Religious
InstagramYouTubeWhatsAppFacebookGoogle Ads

Campaign Ideas

  • Biggest sale season — start campaigns 2 weeks early
  • Gift hamper and corporate gifting campaigns
  • Diwali-themed product photography and Reels
  • WhatsApp broadcast with festive catalog
🛍️

Black Friday / Cyber Monday

November (last week)

Shopping
InstagramGoogle AdsFacebookEmail

Campaign Ideas

  • Flash sale campaigns with countdown timers
  • Cart abandonment emails with BFCM discounts
  • Retargeting ads for past website visitors

December

🎄

Christmas

December 25

Cultural
InstagramFacebookYouTubeEmail

Campaign Ideas

  • Holiday-themed brand content
  • Year-end offers and gift guides
  • Secret Santa campaigns and giveaways
🎆

New Year's Eve

December 31

Seasonal
InstagramTwitterYouTube

Campaign Ideas

  • Year-in-review content and brand wrap-up
  • New Year's resolution campaigns
  • Early bird offers for January

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