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UrbanNest: 3x Qualified Leads at 40% Lower CPL

UrbanNest Realty • Pune • Real Estate

The Challenge

UrbanNest was spending ₹8L/month on Google Ads with a CPL of ₹2,500 and only 15% lead-to-visit conversion. Most leads were irrelevant or didn't match the budget range of their ₹80L-2Cr properties.

Our Solution

1
Implemented hyper-local Google Ads targeting with income-based audience layers
2
Created dedicated landing pages with virtual tour integration for each project
3
Set up WhatsApp lead nurture sequences with automated follow-ups
4
Built a lead scoring system to prioritize high-intent prospects

The Results

Measurable outcomes that drove real business impact.

Qualified Leads

120 → 380/mo

3x more qualified leads per month

Cost Per Lead

₹2,500 → ₹1,500

40% reduction in cost per lead

Lead-to-Visit

15% → 42%

Nearly 3x improvement in site visits

Monthly Bookings

8 → 22

175% increase in property bookings

Before & After

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Before & After — UrbanNest Realty

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BeforeAfter

Qualified Leads/mo

250

+217%

Cost Per Lead (₹)

₹2,000

-40%

Lead-to-Visit %

28.5%

+180%

Monthly Bookings

15

+175%

Services Used

PPC AdvertisingWeb DevelopmentWhatsApp MarketingAnalytics & CRO

Project Duration

6 months

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