How SpiceKart Grew Revenue 9x in 8 Months

SpiceKart • Mumbai • D2C / E-Commerce

The Challenge

SpiceKart had a great product but was burning cash on inefficient Facebook Ads with a 0.8x ROAS. Customer acquisition cost was ₹850 per order with an AOV of just ₹600, making the business unsustainable.

Our Solution

1
Rebuilt Meta Ads structure with creative testing framework — 50+ creatives/month
2
Launched WhatsApp Business API for cart abandonment recovery (28% recovery rate)
3
Implemented influencer seeding with 200+ food micro-influencers
4
Built automated email flows for repeat purchases using Klaviyo

The Results

Measurable outcomes that drove real business impact.

Monthly Revenue

₹5L → ₹45L

9x revenue growth in 8 months

ROAS

0.8x → 4.5x

From loss-making to highly profitable

CAC

₹850 → ₹320

62% reduction in customer acquisition cost

Repeat Purchase Rate

12% → 38%

3x improvement in customer retention

Before & After

Drag the slider to see the transformation in real-time.

Before & After — SpiceKart

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BeforeAfter

Monthly Revenue (₹L)

₹25L

+800%

ROAS

2.7x

+463%

CAC (₹)

₹585

-62%

Repeat Purchase %

25%

+217%

Services Used

Performance MarketingWhatsApp MarketingInfluencer MarketingEmail Marketing

Project Duration

8 months

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