EduStar: 200 to 1,800 Enrollments per Month
EduStar Academy • Delhi • EdTech
The Challenge
EduStar was stuck at 200 enrollments/month despite a strong course catalog. Their landing pages had a 1.2% conversion rate, and they had no structured lead nurturing — 80% of leads went cold.
Our Solution
1
Redesigned conversion-optimized landing pages with social proof and urgency elements
2
Built a multi-touch Meta + YouTube + WhatsApp funnel
3
Created a WhatsApp bot for instant demo scheduling and course recommendations
4
Implemented drip campaigns with free trial content to warm cold leads
The Results
Measurable outcomes that drove real business impact.
Monthly Enrollments
200 → 1,800
800% increase in monthly enrollments
Conversion Rate
1.2% → 6.8%
Landing page CR improved by 467%
CAC
₹1,200 → ₹450
62.5% reduction in acquisition cost
Revenue
₹8L → ₹72L/mo
Monthly revenue grew 9x
Services Used
Performance MarketingWeb DevelopmentWhatsApp MarketingContent Marketing
Project Duration
7 months
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