CraftBrew: 12M+ Organic Views in 3 Months
CraftBrew Co. • Bangalore • D2C / F&B
The Challenge
CraftBrew had a great product but zero brand awareness. With a limited ₹2L/month marketing budget, they couldn't compete with big brands on paid media. They needed an organic-first strategy.
Our Solution
1
Developed a Reels-first content strategy with 4 videos/week
2
Partnered with 150+ food & lifestyle micro-influencers for product seeding
3
Created a viral 'CraftBrew Challenge' UGC campaign on Instagram
4
Built a community-driven ambassador program with 50 brand advocates
The Results
Measurable outcomes that drove real business impact.
Organic Views
12M+
12 million+ organic views across Instagram & YouTube
Instagram Followers
2K → 85K
Massive organic follower growth
Brand Mentions
1,500+/mo
From unknown to trending in food community
Revenue Impact
+320%
Direct-to-consumer sales tripled
Services Used
Short-Form Video & ReelsInfluencer MarketingSocial MediaBrand Identity
Project Duration
3 months
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